Improvement keeps waiting.
People know parts of the business could work better, but day-to-day pressure and competing priorities keep decisions on hold.
AI is changing business. How should your business respond?
The answer isn't automatically AI. Your business may need to improve without AI, use AI selectively, or do both.
AI Action Plan brings the right people together to work out what needs improving first — then decide what role, if any, AI should play.
For established businesses in Perth, Melbourne and Sydney.
Start with the business. Then decide where AI belongs.Work out what your business needs to improve, which changes are worthwhile without AI, and where AI could genuinely help. The right answer may be business improvement, selective AI use, or a combination of both.WHEN CHANGE OUTRUNS DIRECTION
The problem rarely looks like an AI problem.
It can look like delayed improvements, competing priorities or AI activity moving ahead without a clear business purpose.
More research. Few decisions.
Management time disappears into comparison, discussion and another round of options.
Technology before the problem.
Tools or automation are considered before anyone is clear what actually needs improving.
No clear owner or next move.
Worthwhile opportunities compete with low-value experiments and nothing moves decisively.
Uncertainty has a cost.
Time. Management attention. Money. Capacity. Opportunity.
The risk isn't only moving too slowly. It's moving in the wrong direction.
While important decisions remain unresolved, worthwhile improvements can be postponed. But moving ahead without clear priorities can be just as costly — consuming time, money and capacity on tools, training or automation that may not address what the business actually needs.
- TIME
- Management hours spent researching, discussing and revisiting the same questions.
- ATTENTION
- Leadership focus pulled towards disconnected AI activity instead of agreed business priorities.
- MONEY
- Tools, projects and experiments considered or funded before their value is clear.
- CAPACITY
- People working on initiatives that may not address the problems that matter most.
- OPPORTUNITY
- Worthwhile improvements delayed because nobody has agreed what deserves attention first.
The question isn't simply whether to act. It's knowing what deserves action.
Clarity turns uncertainty into decisions.
Before deciding what to buy, automate or implement, get clear on what needs improving, what better looks like and where AI could create meaningful value.
The answer may be AI, business improvement without AI, or both. What matters is knowing what needs improving, what deserves priority, and where AI genuinely helps — or doesn't belong.
There are four questions every business should consider before deciding where AI belongs.
You don't need to be an AI expert to start asking them. They're practical business questions, and I show you what they are below.
FROM GARY JENKINS · 83 SECONDS
Why the business comes first.
Before deciding where AI belongs, get clear on what the business actually needs to improve. I explain why AI Action Plan starts there.
A clearer starting point
Before you buy tools, get clear on the work.
The starting question is not “What AI should we use?” It is “What actually needs improving?”
AI Action Plan starts with the business itself — how work flows, where it slows down, what creates pressure and where the business actually needs to improve.
Get clear on where AI could genuinely save time, improve how work gets done or create more capacity — and where it would add little value.
Know where AI is worth your time, attention and investment — and where it isn't.
What your business gets clear on.
Four straightforward questions sit at the heart of AI Action Plan. You can start asking them in your business today.
01 / MAP THE BUSINESS
What is actually happening across the business today?
Build a shared picture of the business's core functions, key tasks and where pressure sits.
02 / IDENTIFY FRICTION
Where is work slowing down, repeating, creating pressure or wasting capacity?
Surface the bottlenecks, delays, admin drag and communication gaps creating pressure.
03 / DEFINE THE OUTCOME
What would materially improve if this problem were solved?
Decide what better should look like and which improvements matter most before deciding whether AI belongs.
04 / DESIGN THE ROLE OF AI
What role, if any, should AI play in creating that improvement?
Decide what stays human-owned, where AI can assist, what can be delegated to AI, and who owns what happens next.
The questions are simple. Reaching the right decisions isn't always easy.
Knowing what to ask is one thing. Bringing together the right people, understanding how the business really operates and agreeing what deserves priority is another.
ONE FOCUSED DAY
Stop circling the questions. Get the decisions made.
AI Action Plan begins with one focused, facilitated day. It brings the key decision-maker and the right people from across the business together to work through the questions, examine competing priorities and agree what deserves action.
The aim isn't just to identify good ideas. It's to agree priorities the business can realistically act on.
It's a private, in-person working day for one business.
Human-led. AI-assisted. Business decisions.
Throughout the Workshop, I use AI as a thinking and analysis tool — helping the room examine information, explore possibilities and challenge assumptions.
The experience demonstrates how AI can support better business decisions without replacing the knowledge, experience or judgment of the people who own them.
By the end of the day, the right people have agreed what deserves action, what can wait, where AI belongs — and where it doesn't — and who owns the next steps.
One focused day. Clear priorities. Agreed direction.
YOUR AI ACTION PLAN
You don’t leave with more questions. You leave with a plan.
The decisions made during the Workshop become your AI Action Plan.
During the Workshop, your team agrees what needs improving, the outcomes that matter, where AI belongs, what deserves priority and who owns the next moves.
I then consolidate those agreed decisions into your professionally prepared AI Action Plan and supporting tools, ready for your business to use.
The result is a whole-business view of what matters, who's accountable and what stays human-owned, where AI can assist and what could be delegated to AI.
01 / WORKSHOP
Make the decisions together.
Together, we agree on the direction, outcomes, priorities and where AI belongs.
02 / DELIVERY
Your AI Action Plan. Delivered and launched.
At the Plan Delivery Meeting, I present your professionally prepared AI Action Plan and supporting tools, documenting the decisions, priorities and ownership agreed during the Workshop.
Use them to move into action with your own team or chosen specialists — through your existing improvement processes or with the Plan as a practical starting structure.
03 / ACCOUNTABILITY
Return to the outcomes. Test what has changed.
At the included 3-month Accountability Meeting, we review what has changed, examine evidence of progress toward the agreed outcomes and identify what still needs attention.
I facilitate and structure the decisions upstream. Implementation stays with your business and the specialists you choose.
Why AI Guy
Gary Jenkins
I've spent more than 30 years working with SMEs — helping business owners and leadership teams improve how work gets done, make better decisions and turn practical ideas into action.
AI Action Plan grew from that experience: a structured way to examine the business first, decide where AI genuinely belongs and agree what deserves priority.
I personally facilitate every workshop and accept a maximum of two each month.
No software to sell.
No preferred platform.
No implementation contract waiting at the end.
No incentive to manufacture an AI project.
I have no software, systems or implementation services to sell — and no incentive to recommend AI where it doesn't belong.
My role is to independently facilitate the process, draw out the knowledge and best thinking of the people in your business, challenge assumptions and help your team reach clear, practical decisions about what deserves action.
Implementation remains entirely with your business and the specialists you choose.
For established businesses in Perth, Melbourne and Sydney.
My Value Guarantee.
If the Workshop doesn’t deliver meaningful value, you don’t pay for it.
THE NEXT STEP
Explore how your business should respond to AI.
AI is changing how businesses operate. The first step is to consider what that means for your business — and what actually needs improving.
The AI Era Readiness Review helps you see what needs attention, where AI may genuinely help and what deserves consideration first — so you can begin deciding how your business should respond.
If the Review surfaces something meaningful, you’ll have the opportunity to go further and see the full methodology behind AI Action Plan.
There’s no obligation to proceed.
01 / START WITH YOUR BUSINESS
See what actually needs attention.
Work through where the business is under pressure, what may need improving and what deserves consideration first.
02 / TEST WHERE AI BELONGS
AI may help. It may not.
Consider where AI could genuinely improve the outcome, where normal business improvement may be enough and where nothing needs to change yet.
03 / DECIDE WHAT DESERVES ACTION
Know whether there is something worth pursuing.
If the Review surfaces something meaningful, you can then get access to the full methodology behind AI Action Plan and decide whether the Workshop is relevant.
AI ACTION PLAN · YOUR NEXT STEP
Stop circling AI. Get clear on what matters first.
Start with a practical look at your own business. See what needs attention, where AI may genuinely help and what deserves consideration first. If the Review surfaces something meaningful, you’ll have the opportunity to go further and see the full methodology behind AI Action Plan. There’s no obligation to proceed.
Start the AI Era Readiness Review